Agile Product Design

Course: APDKW

Duration: 3 Days

Level: I

Course Summary

Discover what it takes to develop products that impress your users. This course will explain how the principles behind agile product design help designers, developers, architects, and product managers create awesome products; and how to look beyond a shiny user interface to build a great product. Most importantly, this course will give you a shared framework for your product design team to collaborate effectively.

Product design involves several key activities?including ideation, discovery, design, development, and delivery?and yet too many companies and innovators focus on just a few of them much to the detriment of the product?s success in the marketplace. As a result we still continue to see high failure rates in new product development, be it inside organizations or startups. Unfortunately, or rather fortunately, these failures are largely avoidable.

In the last fifteen years, advances in agile software development, lean product development, human-centered design, design thinking, lean startups and product delivery have helped improve individual aspects of product design. However, not enough guidance has been available to integrate them in the context of the product development life cycle.

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Topics Covered In This Course

Chapter 1: Where to begin the Design process

Spectrum of Problems
Solving Problems in Software Development
Agility in Pre-software Days
Re-examining the Agile Manifesto
The Agile Manifesto
Accelerating the Agility
What?s next?

Chapter 2: Discover Design Ingredients

Accidental Discovery vs. Directed Innovation
Lone Genius vs. Cross-Functional Team
Slow Market Research vs. Rapid Experimentation
Role-Based Innovation vs. Ability-Based Innovation
Ideas and Techniques
Brainstorming
Game storming
Body storming
Try storming
Hackathons
Medici Effect

Chapter 3: Deliberate Design Sources

Stealth Mode Development
Collaborative Development
Prototyping
Back of Napkin
Paper Prototyping
Wireframes
Mock-ups
Design Thinking
Google Ventures? Design Sprints
Before the Sprint: Prepare
Day 1: Understand
Day 2: Diverge
Day 3: Decide
Day 4: Prototype
Day 5: Validate
Customer Development, Lean Startup, and Business Model Canvas
Business Model Canvas
Lean Canvas

Chapter 4: Describe the basis for your Design

Old-School Documentation
Product Vision
Product Roadmap
Product Backlog
Sprint Backlog
User Stories
Feature Prioritization
Kano Analysis
MoSCoW
Financial Measures
Pugh Matrix
Conclusions

Chapter 5: Design deep dive

Design as Differentiator?
What is Design?
What is Good Design?
Human-Centered Design
User Personas
Empathy Map
Customer Journey Map
Lean UX
What about Software Design?

Chapter 6: Development using the Design

The World Before
Extreme Programming
Agile
Scrum
Lean
Kanban
Agile Engineering Practices
User Requirements
Design, Development, and Testing

Chapter7: Deliver the Design

Integration
Shipping
Software Configuration Management (SCM)
Continuous Integration (CI)
Continuous Delivery
Continuous Deployment (CD)
DevOps
Futures

What You Can Expect

This course integrates individual knowledge areas into a field manual for product developers. Organized in the way an idea germinates, sprouts, and grows, the course synthesizes the body of knowledge in a pragmatic way that is more natural to the entire product creation process rather than from individual practices that constitute it.

In today?s hyper-innovative world, being first to the market, or delivering feature-loaded products, or even offering the latest technology doesn?t guarantee success anymore. Sure, those elements are all needed in the right measures, but they are not sufficient by themselves. And getting it right couldn?t be more important: Designing products that deliver awesome user experiences is the top challenge facing businesses today, especially in a post-Apple world where user experience and design has been elevated to a cult status

Who Should Take This Course

This course is designed for designers, developers, architects, and product managers.

Recommended Prerequisites

Some programming background

Training Style

Instructor led with 50% lecture and 50% lab.

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Every student attending a Verhoef Training class will receive a certificate good for $100 toward their next public class taken within a year.

You can also buy "Verhoef Vouchers" to get a discounted rate for a single student in any of our public or web-based classes. Contact your account manager or our sales office for details.

Schedule For This Course
There are currently no public sessions scheduled for this course. We can schedule a private class for your organization just a couple of weeks from now. Or we can let you know the next time we do schedule a public session.

Notify me the next time this course is confirmed!

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