Proper product design management in the world of agile software development demands not only the right mindset as individuals, but also the use of suitable tools as well as the skills to apply a range of appropriate techniques.

Agile software development practices and product management borrow a number of concepts from the domain of traditional product design and manufacturing engineering, for example, lean development, Kanban and more. To develop and foster great software products, they must be planned using theoretical and practical underpinnings that are inherent of traditional branches of engineering. This will permit the evolution of well-rounded and well-engineered software products that deliver value to stakeholders and customers.

This course will shed light on a set of important and practical product design management tools and techniques to support strategic and tactical agile product management.

Performance-Based Objectives

Participants will learn the application of product design management principles, concepts, tools, and techniques in agile product management

Upon successful completion of this course, students will be able to:

• Master and apply a wealth of tools and techniques to plan the life cycle, strategy and tactics for product realization
• Adopt the mindset of a qualified product design engineer for embodying successful software product development in agile
• Identify opportunities for applying the thoroughness of product design management to the practice of agile product management
• Use Design Thinking to achieve desirable, feasible, and sustainable outcomes
• Explore market needs, segmentation, sizing and competitive landscape
• Manage value stream economics, including pricing and licensing
• Use empathy to drive design
• Apply product strategy and vision
• Develop and evolve roadmaps
• Explore innovation in the value stream

The course is targeted at agile practitioners, for example, product managers, product owners, business analysts, agile project managers, etc. The course may also be taken if you have an interest in applied product design management, provided you have had some prior basic exposure to agile software development or have worked within an agile business. Technical professionals who want to consolidate their knowledge to add value to software product development and want to have a more holistic view of how to embody solutions, using proper product design management and engineering underpinnings.

To successfully complete the course, we recommend that students be familiar with some form of agile methodology. You should be fairly comfortable with terminology used in agile product management, for example, product backlog, user story, minimum viable product, etc.

Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities.